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Make Your Fish and Chip Shop Rock, With These Must Have Tips

Updated: Mar 7, 2023

Fish and chips is a classic British dish, enjoyed for generations. It’s no wonder then that fish and chip shops are a popular business in the UK. If you want your shop to stand out from the competition, then you need to take the time to ensure that it is offering something special. In this blog, we’ll be taking a look at some tips to help you make your fish and chip shop successful.

We'll outline a series of tips each one key to making you stand out from the competition. Let's go.

Tip 1: Invest in Quality Ingredients

The quality of your ingredients is of the utmost importance when it comes to running a successful fish and chip shop. After all, you’re serving up a classic dish, so you want to make sure that it is as good as it can be. Investing in quality ingredients means that your customers are sure to be satisfied. Make sure you’re sourcing fresh ingredients and don’t be afraid to ask your suppliers for samples to ensure that you’re getting the best quality. Take the time to research your suppliers and check their credentials to ensure that you’re getting the best ingredients. It’s also important to think about the sustainability of the ingredients you’re using. Look for suppliers who are using sustainable sources of fish and potatoes and other ingredients. This is not only better for the environment, but it can also help you to create a unique selling point for your shop. Investing in quality ingredients is essential if you want to create a delicious dish that your customers will love.

Tip 2: Have an Eye-catching Signage

When it comes to creating your eye-catching signage, there are a few things to keep in mind. Think about the size and shape of the sign, as well as the lighting and material used. Make sure it’s visible from the street and that it’s large enough to be seen clearly. As for the design, consider the font, colour scheme, and wording carefully. You want it to stand out and be memorable. Think about using a few food puns to add a bit of fun and personality to the design. For example, you could use the phrase ‘Codfather’ or ‘Fry-day’. Whatever you decide, make sure it’s eye-catching and memorable. More fish and chip food puns could include: -Chips Ahoy! -Fish-tastic -Fish & Chips of the Sea -A Cod Above the Rest -Fry-tasic -Fry-day Night Fever -Catch of the Day -The Codfather to name but a few.

Tip 3: Focus on Customer Experience

Customer experience should be a top priority for any business, but it is especially important when it comes to fish and chip shops. Customers want to feel welcomed, appreciated and taken care of when they come to your shop. It is therefore important to create a friendly atmosphere that encourages customers to come back. Make sure your staff are friendly and helpful, and take the time to chat with customers to build relationships. Also, try to go the extra mile and make sure that customers are happy with their orders. This could be something as simple as offering a free side with every meal, or even providing a loyalty scheme. Taking the time to focus on customer experience will ensure that customers have a pleasant experience and are more likely to return.

Tip 4: Offer Unique Menu Items

Offering unique menu items is a great way to make your fish and chip shop stand out from the competition. Think about adding a few interesting items to your menu that aren’t available anywhere else. This could be anything from special sauces to unusual sides. Consider adding some vegan and vegetarian options to your menu to cater to a wider audience. You could also experiment with different flavours and spices to create something truly unique. Offering unique menu items is a great way to attract customers and keep them coming back. It’s also a great way to boost your reputation and show that you’re willing to go the extra mile to provide the best possible experience. Plus, it gives customers something new to try, which is always exciting. So, don’t be afraid to get creative and experiment with your menu items.

Tip 5: Take Advantage of Social Media

Social media is a powerful tool when it comes to promoting your fish and chip shop and reaching out to potential custom​​ers. Make sure you have an effective presence across different social media platforms and use them to your advantage. Post regular updates about your shop, engage with your customers and take the time to create interesting, engaging content. Try to use visuals whenever possible as this is more likely to draw people in. Take advantage of any special promotions or discounts you may have, use hashtags to increase your reach and use polls or quizzes to engage your customers. Social media can be a great way to increase your visibility and reach out to a wider audience

Tip 6: Use Promotions Using promotions can be a great way to draw in customers and increase sales. Think about offering discounts, loyalty cards or coupons to incentivise people to shop at your fish and chip shop. You could even partner up with local businesses or restaurants to offer special deals to their customers. Promotions are a great way to reward your existing customers and encourage new customers to come and try your shop.

Tip 7: Advertise Advertising can be a great way to reach out to potential customers and promote your business. Think about which mediums are most likely to reach your target audience and focus on those. You could consider using radio, print or digital advertisements, or even sponsoring a local event to draw people in.

Tip 8: Flyers Flyers can be a great way to spread the word about your shop. Think about where your target audience is likely to be and hand out flyers accordingly. You could even offer a discount or free side to incentivise people to visit your shop.

Tip 9: Happy Staff Having a happy, enthusiastic staff is key to running a successful fish and chip shop. Make sure your staff are knowledgeable about the menu and are friendly and welcoming to customers. Take the time to train them in customer service and make sure they’re well-versed in the products you’re offering. This will ensure that your customers have a pleasant experience and will be more likely to come back..

Tip 10: Utilise Mobile Ordering These days, customers expect to be able to order and pay for their food quickly and easily. Investing in a mobile ordering website or app can make this process much faster and simpler for your customers. Think about offering an online ordering system as well as a mobile app to make it easier for customers to order. If you need help setting up a mobile ordering system, get in touch with us today.


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