top of page


The Fear Of Missing Out

FOMO, the fear of missing out: that irrational feeling that everyone's having a better time than you. It's causing real anxiety in some people who think exciting life-affirming stuff is happening without them.

When did that become a thing?

A common reaction, especially amongst younger people, is to spend hours online looking at and responding to anything and everything that keeps them in the loop. They'll obsessively visit social media platforms to post reactions, photos and memes all in an attempt to stay engaged.

Little wonder they're getting stressed.

FOMO is a growing issue for the online food ordering sector. It's the unsettling idea that because your takeaway hasn't followed the herd by joining Just Eat, Deliveroo or the like, you're somehow missing out.

Maybe you've watched the relentless glossy adverts on TV, and are worried. They've got you thinking you have to be on these expensive platforms for fear of falling behind.

Because if you don't, you'll see the takeaway around the corner walk away with your orders.

So What Do You Do?

You give in, however reluctantly, and sign for a portal. From that point forward, you'll start paying massive charges on every order they send. You’ll see your business listed alongside the takeaway around the corner, plus every food business within a 5-mile range.

Suddenly you have a weird new website, your Google listing has been taken over, and your social media content now seems strangely alien.

Overnight you've lost control.

And that's not to mention you're now wide open to the threat from the creeping network of Dark kitchens that are bringing mass-market fast food brands to the heart of your neighbourhood.

It's A Terrible Thing, FOMO!

Here at the Department of Digital, we want to redefine FOMO. Take away the fear and replace it with some genuine hope. Our mission is to free your hospitality business from the sneaky tricks of the big portals and help our clients to take control of their destiny.

And ultimately to thrive.

Concentrate On Your Food Brand.

Our approach is to supercharge your marketing. Using our proven processes, we'll ensure your online and offline promotions reach hungry customers in your local community and give them unmissable offers and imaginative deals. You’ll see our approach is the polar opposite of the portals' same old same old cookie-cutter marketing.

We'll get your tech into rude health. Build you a branded food ordering app, a dedicated website and zhoosh-up your social media so everything is pointing directly at your takeaway.

Our techniques will attract more customers, encourage bigger orders, and nurture customer loyalty that will pay off for years to come.

And all the while, you'll pay less commission and no monthly or hidden fees.

Our team will work with you to develop a simple but powerful marketing plan. We'll be with you every step of the way as you free yourself from portal FOMO and get real rewards for the hard work you put into your delicious food and drink products. As our client Sarah from Cafe Red confirms:

"I got them because we don't have time to sort out our marketing. The Dept of Digital team did everything for us, and our orders have gone up - a lot!"

Redefining FOMO

Let your rivals suffer from FOMO. The anxiety of not having a Dept of Digital branded food ordering app and our skilful marketing support. Let them endure the actual stress of knowing they are getting a raw deal every day they trust their takeaway's future to a big food ordering portal.

To our team, FOMO means Fulfilment Of Multiple Orders! So let's start today and give your food business the therapy it needs to eliminate the Fear of Missing Out!

Unlike other food ordering platforms, we're committed to your success, so call our team today on 0161 222 7672 or visit to find out more.


Want To Learn More How Online Ordering & Marketing of Your Takeaway Can Help Your Business?

Get In Touch
bottom of page